About

Dewey is built by Arach Tchoupani — a software engineer, 4x CTO, and founder based in Montreal. 15+ years building products, leading teams, and turning ideas into shipped software across startups and companies like Meta.

Co-founded Breathe Life (acquired 2022). Previously engineering leadership at Meta on Creators & Facebook, senior architect on Starbucks Global E-Commerce, VP of Engineering at PhotoShelter, founding CTO at Primary.

Background

Meta Engineering Leadership, FB Creators 2022 – 2023
Breathe Life Co-Founder & CTO (acquired 2022) 2018 – 2021
Starbucks Senior Consultant & Architect, Global E-Commerce 2019 – 2020
PhotoShelter VP of Engineering 2016 – 2017
Primary Founding CTO 2014 – 2016

What I'm building

I build developer tools, AI-native interfaces, and things that bridge the gap between how people think and how machines read. Dewey came out of watching coding assistants struggle with real-world codebases — not because the models are bad, but because the docs are.

I also make Talkie (voice-first capture for developers), and a lot of other things — declarative design systems, spatial note-taking agents, programmatic video tooling. I believe typing is a bottleneck and that the best tools meet you where you are.

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